{"id":181,"date":"2019-12-10T18:08:29","date_gmt":"2019-12-10T18:08:29","guid":{"rendered":"https:\/\/digitaismidias.com.br\/blog\/?p=181"},"modified":"2019-12-10T19:09:40","modified_gmt":"2019-12-10T19:09:40","slug":"diferenca-de-alcance-e-impressao","status":"publish","type":"post","link":"https:\/\/digitaismidias.com.br\/blog\/diferenca-de-alcance-e-impressao\/","title":{"rendered":"Diferen\u00e7a das m\u00e9tricas alcance e impress\u00e3o"},"content":{"rendered":"\t\t
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Entenda a diferen\u00e7a das m\u00e9tricas alcance e impress\u00e3o nas redes sociais <\/b>e n\u00e3o erre nunca mais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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As m\u00e9tricas s\u00e3o importantes para medir e avaliar o desempenho de publica\u00e7\u00f5es.\u00a0 S\u00e3o ess\u00eancias para analisar suas estrategias digitais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"diferen\u00e7a\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Alcances e impress\u00e3o s\u00e3o m\u00e9tricas comuns nas redes sociais, principalmente nos grandes apps: Facebook<\/strong> <\/a>e Instagram<\/strong><\/a>. Contudo, \u00e9 comum certa confus\u00e3o com esses termos.\u00a0 Vamos entender agora a diferen\u00e7a entre alcance e impress\u00e3o nas redes sociais.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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M\u00e9trica alcance:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Alcance em redes sociais nada mais \u00e9 que a quantidade de pessoas que visualizaram o seu conte\u00fado. Por tanto, se voc\u00ea um seguidor ver sua publica\u00e7\u00e3o 50 vezes, apenas ser\u00e1 contabilizado 1 vez o alcance dessa publica\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Lembre-se existe dois tipos de alcance: Org\u00e2nico e Pago.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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No alcance org\u00e2nico, \u00e9 quando o usu\u00e1rio visualiza seu conte\u00fado sem que voc\u00ea tenha pago an\u00fancios. No entanto, o alcance pago \u00e9 o contrario.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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M\u00e9trica impress\u00e3o:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Impress\u00e3o \u00e9 a quantidade de vezes que a publica\u00e7\u00e3o foi exibida para algu\u00e9m. Portanto, se certa publica\u00e7\u00e3o foi exibida 100 vezes para uma pessoa, 100 vezes ser\u00e1 contabilizado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Para que contabilize a impress\u00e3o basta o usu\u00e1rio visualizar a publica\u00e7\u00e3o, n\u00e3o sendo necess\u00e1rio que haja qualquer engajamento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00c9 importante analisar as m\u00e9tricas fornecidas pelas redes sociais<\/a>, porque assim voc\u00ea pode melhorar suas estrat\u00e9gias e avaliar se seu conte\u00fado est\u00e1 sendo relevante para seu p\u00fablico.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Entender a diferen\u00e7a entre alcance e impress\u00f5es pode ser um pouco complicado, mas n\u00e3o \u00e9 imposs\u00edvel. Depois de aprender a distinguir entre as duas m\u00e9tricas, voc\u00ea poder\u00e1 come\u00e7ar a trabalhar em dire\u00e7\u00e3o \u00e0 mais importante de todas: engajamento nas redes sociais. Um objetivo comum por tr\u00e1s de qualquer campanha nas redes sociais \u00e9 o aumento do engajamento. Se seu conte\u00fado n\u00e3o est\u00e1 recebendo curtidas, respostas ou compartilhamentos, algo est\u00e1 errado\u2014na parte de cria\u00e7\u00e3o ou de segmenta\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Obrigado pela leitura, fique ligado em breve teremos mais artigos sobre social media<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

As m\u00e9tricas s\u00e3o importantes para medir e avaliar o desempenho de m\u00eddias sociais. <\/p>\n","protected":false},"author":1,"featured_media":183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[7],"tags":[12,13,8],"class_list":["post-181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-alcance-x-impressao","tag-metricas","tag-social-media"],"yoast_head":"\nDiferen\u00e7a das m\u00e9tricas alcance e impress\u00e3o - Social Media & Marketing Digital<\/title>\n<meta name=\"description\" content=\"O que \u00e9 alcance e impress\u00e3o em redes sociais. 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